The Franchise Fraud 3

”The representation by the franchise industry that buying any franchise is a guarantee of business success is false and irresponsible. It is The Franchise Fraud.” p. 10

Book: franchising
January 1, 1994

The Franchise Fraud
Robert L. Purvin Jr.

This trademark was mentioned in the index of this book.
To find, please, search alphabetically below.

WikidFranchise.org strongly encourages you to read this book.

THE FRANCHISE FRAUD: How to Protect Yourself before and after You Invest
Robert L. Purvin, Jr.
John Wiley & Sons, Inc., 1994
ISBN: 0-471-59947-6

This book is very useful in explaining how franchising is practiced across all industries, and around the world.

Quote
”The representation by the franchise industry that buying any franchise is a guarantee of business success is false and irresponsible. It is The Franchise Fraud.” p. 10

Trademark, Page
AAMCO Transmissions, 90, 92-93
Arco AM/PM Mini Markets, 29, 43
A&W Restaurants, 43
Baskin-Robbins, 46, 232
Bob’s Big Boy, 46
Britannica Learning Centers, 103, 115
Budweiser, 10-11, 24, 26
Burger Chef, 6, 49
Burger King, 49, 215
Carvel Ice Cream, 46, 92, 125
Century 21 Real Estate, 32-33, 44, 49, 209
Chicken Delight, 46
Chick’s Natural, 53-54, 89, 125
Church’s Fried Chicken, 61
Coca-Cola, 26, 110
Computerland, 6
Dairy Queen, 46-46
Denny’s, 49
Diet Center, The, 61, 104
Domino’s, 49
Dunhill Employment Services, 61
Dunhill Personnel Systems, 14, 103, 116
Fantastic Sam’s, 127
First Choice Haircutters, 60
Foodmaker, Inc., 131
Fotomat, 6
Gibralter Transmissions, 6, 61
Haagen Daz, 92
Hardee’s, 49
Hilton, 49
Holiday Inn, 49
Hot Shoppes restaurants, 45
Howard Johnson, 49
H&R Block Income Tax Services, 44
Jack-in-the-Box, 49, 61, 104, 131
Jenny Craig Diet Centers, 43
Kentucky Fried Chicken, 49, 165
Little Caesar’s, 49
McDonald’s, 6, 10-11, 13, 24, 25-26, 31-32, 49, 61, 65, 101, 119, 127, 136, 152, 201, 206, 215, 225-226
Mail Boxes, Etc. (MBE), 56, 136, 232
Manpower Employment Services, 49, 116
Manpower Temporary Services, 133
Marriott Corporation, 45, 49
May Poppins Maid Service, 6
Midas Muffler, 201, 215
Minnie Pearl Fried Chicken, 6, 61
Mr. Transmission, 60
Norrell Temporary Services, 49, 116
Nutri-Systems, 61, 104
Orange Julius, 6
Penguins Frozen Yogurt, 6
Pepsi-Cola, 26, 126
Pizza Hut, 49
Popeye’s Fried Chicken, 13, 61, 125, 136
Practical Rent-A-Car, 60
Ramada Inn, 49, 215
Realty World, 33
Re-Max, 33, 49
Rent-a-Judge, 36
Rexall, 45
Roy Rogers, 49
7-Eleven, 26, 75-76, 51, 119
Shakey’s Pizza, 61
Sheraton, 49
Signs Now, 60
Sonic, 49
Southland Corporation, 75-76, 81, 119
SpeeDee Oil Change and Tune-Up, 60
Speedy Sign-A-Rama, 60
Subway, 49, 136
Super Coups, 60
Super Cuts, 127
Sylvan Learning Centers, 103-104
Taco John’s International, 231-232
Tastee Freeze, 45
Texaco, 92
Travelodge, 45, 49
T-Shirts Plus, 60
Tuffy Auto Service Centers, 60
Ugly Duckling Car Rental Systems, 60-61
Uniglobe Travel, 44
We Care Hair, 60
Weight Watchers, 43-44
Wendy’s, 49
Western Auto Supply, 45
Western Temporary Service, 14, 49, 61, 92, 103, 116, 232
White Castle, 46


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Risks: Caveat emptor - let the buyer beware, Hates publicity, Imbalance of information and power, Success or failure is within the direct control of the individual franchisee, Mask of respectability, Materially misleading information, American Dream, American Association of Franchisees and Dealers, AAFD, Fraud, In business for yourself, not by yourself, Integral part of the deception, Masterpieces of deceptive wording and artful omission, Misrepresentations, Sharecropping, The game is rigged, Trap for the trusting, Wild West of the business world, Wolf in sheep’s clothing, Don’t buy any franchise, No franchisor support, System designed to fail for franchisees, United States, 19940101 The Franchise

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