Canadian competitor sues Buffalo Wild Wings over name

Buffalo Wild Wings Inc. faces yet another fight over its name, this time with a chain of Canadian wing-slingers. Aurora, Ontario-based Wild Wing Restaurants filed a trademark lawsuit just days after the St. Louis Park wing chain started construction on its first Canadian location.

http://bizjournals.com
January 17, 2011

Canadian competitor sues Buffalo Wild Wings over name
Jim Hammerand

Buffalo Wild Wings Inc. faces yet another fight over its name, this time with a chain of Canadian wing-slingers.

Aurora, Ontario-based Wild Wing Restaurants filed a trademark lawsuit just days after the St. Louis Park wing chain started construction on its first Canadian location.

“They made the first move, they hit me. I hit them back,” Wild Wing Founder and boxing promoter Rick Smiciklas told a local reporter.

Wild Wing, which has about 80 restaurants, says it opened the first in 1999 and registered the name as a Canadian trademark in 2003. The company says the name Buffalo Wild Wings will confuse customers. It wants at least $1.5 million in damages from its trademark suit, filed after Buffalo Wild Wings hired Wild Wing’s former director of operations, who will now lead the Minnesota chain’s Canadian venture.

Buffalo Wild Wings (Nasdaq: BWLD) has more than 700 restaurants, and announced its Canadian expansion plans in August. The chain said it plans to open 50 restaurants in that country in five years.

Buffalo Wild Wings launched a similar lawsuit of its own against Cincinnati-based Wings & Rings in 2009.

That case is still pending.

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http://www.bizjournals.com/twincities/blog/law/2011/01/canadian-competitor-sues-buffalo-wild.html


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