No Frills foods opens in Edmonton

“The main difference is they’re franchised, they’re smaller and they’re geared to be almost like a corner store but with a competitive edge,” said Wetaskiwin franchisee Gordon Lodge. “The idea is to provide the core basket of goods, such as fruits and vegetables, and also have a little bit of flexibility based on the store. If I’m in a high ethnic area, I have the availability to me to provide those foodstuffs to that area.”

The Edmonton Journal
November 24, 2010

No Frills foods opens in Edmonton
'Corner store’ slashes prices on popular grocery items
Bill Mah

Galen_Weston_%20Jr._Loblaws.jpg

Galen Weston Jr., Executive Chair of Loblaws. Photograph by: Tyler Anderson/National Post

EDMONTON - Loblaw opened Edmonton’s first No Frills food store Wednesday.

The discount store is part of the country’s biggest store chain, but unlike sister retailer The Real Canadian Superstore, No Frills stores are operated by franchisees.

Leonhardt’s No Frills, at 15411 97th Street NW, is operated by Steve Leonhardt.

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No Frills owner Steve Leonhardt promises "lower prices and better value for the consumer." Photograph by: Rick Macwilliam, The Journal, Edmonton Journal

Loblaw has expanded the No Frills chain in recent years. Nationally, there are more than 150 outlets. In Alberta, there now No Frills stores in 20 communities, mostly smaller centres such as Fort Saskatchewan, Wetaskiwin and Lacombe.

“The main difference is they’re franchised, they’re smaller and they’re geared to be almost like a corner store but with a competitive edge,” said Wetaskiwin franchisee Gordon Lodge.

“The idea is to provide the core basket of goods, such as fruits and vegetables, and also have a little bit of flexibility based on the store. If I’m in a high ethnic area, I have the availability to me to provide those foodstuffs to that area.”

Lodge said No Frills stores match prices of competitors.

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