Food Trucks Become Mainstream: Have They Jumped The Shark?

This LA Times quote from custom truck maker Arthur Djahani clues us in on what to expect: "The company is building the truck for Sizzler and has fielded inquiries from representatives of Shakey's Pizza, the Habit, Poquito Mas, Johnny Rockets and Koo Koo Roo, he said."

http://www.huffingtonpost.com
September 9, 2010

Food Trucks Become Mainstream: Have They Jumped The Shark?

Subway.jpg

Buzz: Via the LA Times - soon, Subway Sandwich trucks are being deployed in Arizona.

Via the LA Times: The wild west days of gourmet food trucks (think territory skirmishes, fierce competition, and striking gold) seem to be coming to an end as mainstream restaurants and national fast-food chains enter the fray. With the recent food truck fracas on Wilshire Boulevard and Los Angeles considering tougher regulations on the city's 4,000-something food trucks, this food trend just might be about to jump the shark.

This LA Times quote from custom truck maker Arthur Djahani clues us in on what to expect: "The company is building the truck for Sizzler and has fielded inquiries from representatives of Shakey's Pizza, the Habit, Poquito Mas, Johnny Rockets and Koo Koo Roo, he said."

Scroll through a slideshow of brick-and-mortar restaurants with food trucks.

http://www.huffingtonpost.com/2010/09/09/food-trucks-become-mainst_n_710833.html#s137007


Brought to you by WikidFranchise.org

Risks: Divide and conquer, Economics, Economics of monopoly (not free market), Encroachment (too many outlets put in territory), Food trucks, Franchisee-on-franchisee opportunism, Monopoly, Opportunism: contract creates powers which are used to strip investor value during relationship, Raining litigation, Social media marketing, Sunk costs: franchisee's trapped capital keeps them chained to treadmill, United States, 20100909 Food trucks2

Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License