Freshii debuts European locations

Freshii has announced it is set to debut four Vienna locations…

http://www.fastcasual.com
August 12, 2010

Freshii debuts European locations

Freshii has announced it is set to debut four Vienna locations, in Innere Stadt, SCS, Mariahilfer Strasse (Gerngross), and Galleria. Freshii Donauzentrum is set to open its doors this fall and grand opening celebrations will feature freebies, coupons and sampling in surrounding areas.

"Vienna has a huge potential for fresh food, custom-built for take-away," said Matthew Corrin, Freshii's founder and CEO. "Viennese are becoming more and more health-conscious, competition in the food industry is high, but the level of innovation is low. It's the right time for Freshii in Vienna."

Freshii's menu offers build-your-own salads, burritos, wraps, rice bowls, yogurts, and soups, personalized with ingredients from three categories:

* Light - low in fat, but high in fiber, essential vitamins, minerals, antioxidants- and lean protein;
* Balanced - essential fats, slow-burning carbs, good oils, and high protein; and
* Classic - great flavors enjoyed in moderation.

http://www.fastcasual.com/article/139703/Freshii-debuts-European-locations


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