Stockie to sell Mitsubishi vehicles

In May of 2008, Stockie sold his car dealership in Stratford and purchased Stedelbauer Motors on Ottawa Street North in Kitchener. But barely a year later, he was shocked to learn that his General Motors franchise was being cancelled along with 44 per cent of GM franchises across North America. Stockie said he was devastated by that decision. “It was a disaster for us to have that card dealt by GM.”

The Record
June 10, 2010

Stockie to sell Mitsubishi vehicles

KITCHENER — Less than a year after losing its General Motors franchise in a cost-cutting move by GM, Gary Stockie Motors on has become the new Mitsubishi dealership for Kitchener and Waterloo.

The change to Mitsubishi is a big win for customers, as well as for the dealership and Mitsubishi, Gary Stockie said Thursday.

“We have so many customers out there from our past. Now, we have an opportunity to switch them to a new product, and it is going to be Mitsubishi,” Stockie said.

“At the end of the day, people like to deal with people and our customers are very loyal … if we back it, they will buy from us,” he said. “So we are going to convert a lot of our customers to this product.”

In May of 2008, Stockie sold his car dealership in Stratford and purchased Stedelbauer Motors on Ottawa Street North in Kitchener. But barely a year later, he was shocked to learn that his General Motors franchise was being cancelled along with 44 per cent of GM franchises across North America.

Stockie said he was devastated by that decision. “It was a disaster for us to have that card dealt by GM.”

Now, the dealership has a new start, he said.

Lara Brown, manager of public relations for Mitsubishi Motor Sales of Canada in Mississauga, said in an email that Stockie and his management team met Mitsubishi criteria for capitalization, facility and operator skills.

“We are assured that the same business skills he used with his former GM operations will be utilized for the existing and future customer needs in terms of sales and servicing operations,” Brown said

Stockie’s dealership is currently being updated with paint, signage and furniture to conform to the Mitsubishi retail image, she said. Mitsubishi is Japan’s fourth largest automaker.

The sale of Mitsubishi vehicles will be the main focus of the dealership, but Stockie will continue to sell used cars as well.

Mitsubishi’s K-W dealership was previously located on Homer Watson Boulevard near Ottawa Street South. The dealer at that location has switched to Kia Motors.

http://www.therecord.com/news/business/article/298633--stockie-to-sell-mitsubishi-vehicles


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