Cold Stone Creamery now shares address with Tim Hortons

Co-branding “fill(s) each other’s non-peak periods with new or even repeat customers,” Pritz said, adding customer profiles are similar for the two stores. The move also allows franchise owners to optimize real estate and operational costs.

http://www.springfieldnewssun.com
August 18, 2009

Cold Stone Creamery now shares address with Tim Hortons
Elaine Morris Roberts, Staff Writer

SPRINGFIELD — As if the donuts at Tim Hortons weren’t tempting enough, now the must-have morning stop for many locals is offering Cold Stone Creamery’s custom-mixed ice cream.

Tim Hortons, 1525 N. Limestone St., added the franchise late last week; the program between Kahala Corp., parent company of Cold Stone Creamery, and Tim Hortons Inc., started earlier this year.

Through the end of the second quarter, the company opened 39 co-branded locations and the number keeps growing, said Anne Pritz, Tim Hortons regional marketing manager

The pairing seemed natural because Tim Hortons is busiest during morning and lunchtime hours while Cold Stone customers tend to buy in the afternoon and evening.

Co-branding “fill(s) each other’s non-peak periods with new or even repeat customers,” Pritz said, adding customer profiles are similar for the two stores.

The move also allows franchise owners to optimize real estate and operational costs.

Contact this reporter at (937) 328-0371 or moc.oihoxoc|streborle#moc.oihoxoc|streborle.

http://www.springfieldnewssun.com/news/springfield-news/cold-stone-creamery-now-shares-address-with-tim-hortons-253644.html?showComments=true&postingId=254738

COMMENTS
I opened 3 store with over 1m in investment, one out of the three is making me any money, food cost so high with only one supplier to choose from. I wouldn't recommend anyone to get into cold stone until they figure out a better way to help store owner become profitable.
Linda G.
11:50 AM, 8/27/2009

Tim Friendly, you totally miss the point. Cold Stone does have excellent products. But because their franchisees often operate with a negative profit margin due to the company's kickbacks, you have actually hurt the owner by purchasing that product. In other words, he would lose the least amount of money if nobody bought any Cold Stone products, because every time a customer makes a purchase, he loses. We're not trying to hurt the Tim Hortons owner; we are trying to help him by warning him.
Ex-Texas Cold Stone Franchisee
11:26 PM, 8/20/2009

Horton's doesn't need Coldstone as an albatross around it's neck. I've lost my retirement savings, 4 years of my life and my children's lives, my credit rating, my dignity and possibly my home and marriage due to the fraud perpertrated by Coldstone Creamery, now Kahlaha Corporation. I hope the former and present executives can sleep at night knowing the financial and emotional toll paid by most former and present franchisees.
csc
9:48 PM, 8/20/2009

Tims has been around Springfield for atleast 10 yrs or so. It must be doing something right! (especially with 2 locations in town. As for Cold Stone, I had it the other night and it was nothing less than wonderful. Great job Tims and Cold Stone.
Tim Friendly
10:58 PM, 8/19/2009

I owned a Cold Stone for about a year. Paid $400,000 to build it, invested another $60,000 to keep it afloat for a year with all the losses, and then sold it a year later for $50,000. Of that $50,000 sale price, Cold Stone charged me a $32,000 transfer fee. A total disastrous loss of $442,000, and I'm one of the lucky franchisees. Worst investment since the beginning of time. Cold Stone stinks!!!!! They treat their franchisees like hobos. I look forward to the class action lawsuit against them.
Ex-Texas Cold Stone Franchisee
8:22 PM, 8/19/2009


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