Franchisees Select Favorite Franchisors

Franchise Business Review, a market research firm based in Kittery, Maine, has announced the winners of its annual Franchisee Satisfaction Awards. The research identifies 115 companies, several of which are restaurant concepts, that have very strong franchisee satisfaction.

http://www.chainleader.com
April 1, 2009

Franchisees Select Favorite Franchisors
If it's true that the recession's depth depends on consumer confidence, then perhaps a restaurant brand's health depends on franchisee confidence.

Franchise Business Review, a market research firm based in Kittery, Maine, has announced the winners of its annual Franchisee Satisfaction Awards. The research identifies 115 companies, several of which are restaurant concepts, that have very strong franchisee satisfaction.

More than 300 franchise brands registered to participate; those brands represent 65,000 franchisees in North America. Franchise Business Review surveys the franchisees on topics such as training and support, system quality issues, the franchisor relationship, financial opportunity and overall experience. It then ranks companies based on a formula including satisfaction score, system size and rate of franchisee participation.

The winner among large systems of more than 200 units is Heaven's Best, a Rexburg, Idaho-based carpet and upholstery cleaning service. The midsize (50 to 200 units) winner is Truly Nolen of America, Tucson, Ariz.-based pest control service. Personal Training Institute, a fitness training service operating in New York and Pennsylvania, is the top franchisor under 50 units.

Restaurant concepts, with FSA rank, among the top large systems (more than 200 units):
4. Auntie Anne's
14. Nathan's Famous
21. El Pollo Loco
22. Bruegger's
23. Church's Chicken
35. Perkins
40. Simple Simon's Pizza
42. Einstein Noah

Top midsize systems (50 to 200 units):
19. Marco's Pizza
21. Salad Creations
23. Great Wraps
31. Submarina Sandwiches

Under 50 units:
6. Wings Over
17. HuHot Mongolian Grill
24. Paul Revere's Pizza

http://www.chainleader.com/article/CA6646809.html


Risks: Who pays for the research?, Franchisee satisfaction surveys exist for by those that sell franchises, Lies, damn lies and statistics, Consultants sell ideas that sell, United States, 20090401 Franchisees select

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