Real Estate company breaks free from from franchise

Formerly Carpenter GMAC Real Estate, Indiana’s largest real estate company now boasts the name Carpenter Realtors(r) and a fresh new look as part of its new independent stature.

The Mooresville/Decatur Times
February 2, 2005

Real Estate company breaks free from franchise

Formerly Carpenter GMAC Real Estate, Indiana’s largest real estate company now boasts the name Carpenter Realtors(r) and a fresh new look as part of its new independent stature. Effective immediately, the company’s presence in Central Indiana will take on a new face as neighborhood office signage, yard signs, outdoor billboards, newspaper advertising and more are being updated to reflect the new Carpenter Realtors brand.

Previously GMAC’s second largest franchise, and one of the top 100 firms nationally, Carpenter cites growth and customer needs as the driving forces behind the change.

According to president of Carpenter Realtors, Tom Prall, the new structure fits more closely with the needs of Carpenter’s Indiana customers and agents. “With 750 agents, 25 neighborhood offices and continued growth on the horizon, the franchise structure is no longer viable,” he said.

“We have developed the scale and depth of personnel internally to perform those functions typically provided by franchises. We are confident reinvesting all our revenue locally, while focusing entirely on Central Indiana consumer preferences will enable us to generate a superior level of customer service. Simply put, we’ve outgrown Real Estate Franchising.”

In 2004, Carpenter conducted extensive qualitative and quantitative research that indicates homebuyers and sellers have a primary interest in capable agents with the available resources to facilitate smooth transactions. In addition, buyers want better exposure to available properties as they are searching for prospective homes.


Risks: Independence, United States, 20050202 Real Estate

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