"Agency Stores" in Eastern Ontario

At the Ontario government’s request, the crown-owned Liquor Control Board of Ontario (LCBO) will expand an “LCBO agency” system with new stores scheduled to open between now and early 2003.

News Release
December 20, 2001

"Agency Stores" in Eastern Ontario
Ministry of Consumer and Business Services

LCBO%20logo%20F.jpg

OTTAWA — December 20, 2001— Today, Consumer and Business Services Minister Norm Sterling unveiled 18 proposed communities to host the new model for liquor sales in under serviced rural communities and tourist areas. At the Ontario government’s request, the crown-owned Liquor Control Board of Ontario (LCBO) will expand an “LCBO agency” system with new stores scheduled to open between now and early 2003.

“Until now, too many small towns didn’t get LCBO service because they couldn’t support the overhead of a full-sized LCBO store. With our go-ahead to offer agencies through existing retailers in smaller markets, we’ll improve service in rural downtowns for residents and visitors alike, while preserving the LCBO’s social responsibility standards,” Sterling said.

Locations were chosen from a pool of communities that had either made requests for an LCBO agency store to their local MPP or the LCBO, or towns proposed by nearby LCBO managers. The first 18 were then selected after considering several weighted factors, including proximity to other liquor services.

While service access is the program’s first goal, the economic benefits are also expected to be positive. “With increased service, rural consumers have another reason to stay in their region to shop with local retailers,” Sterling said. “The LCBO’s experience with agency stores has proven that this model can be a safe, reliable and cost-effective way to deliver service to remote or rural communities.”

Each agency will:

· be offered to existing retail stores already in communities

· stock a product selection tailored to local market needs

· will not be forced upon municipalities that oppose the service

· be monitored by LCBO staff and mystery shoppers to verify compliance with social responsibility rules (e.g. no sales to minors)

The map of proposed communities is attached. “Stars” identify phase one communities that are immediately eligible to receive an agency store. “Triangles” identify phase two communities that are eligible to open an agency store after December 2nd, 2003. “Circles” identify major urban centers in Eastern Ontario. Further information confirming these locations and describing the request-for-proposals process will be forthcoming from the LCBO in coming weeks.

For information on applying for an agency store, please call Marisa Kraus in LCBO Retail Planning at
416-864-6778.

Phase One Communities:

Camden East/Newburgh
Carlsbad Springs
Consecon
Fitzroy Harbour
Greely
Innisville
Inverary
Kinburn
Mallorytown
Palmer Rapids
Rideau Ferry
Spencerville
Dunrobin

Phase Two Communities – commencing December 2003:
South Mountain
Bath
Constance Bay
Verona
Wolfe Island

This news release is available at: http://www.cbs.gov.on.ca/mcbs/english/news_releases.htm


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