Ford to expand on-line buying

The program allows consumers to select equipment on a vehicle, get a price, search dealership inventory and ultimately buy a Ford or Lincoln vehicle on-line, Ford said in announcing the move.

The Globe and Mail
September 7, 2001

Ford to expand on-line buying

Ford Motor Co. of Canada Ltd. has declared that its Internet-buying experiment is a success and will expand the program to all 532 of its dealers in Canada.

The program allows consumers to select equipment on a vehicle, get a price, search dealership inventory and ultimately buy a Ford or Lincoln vehicle on-line, Ford said in announcing the move.

In addition, potential buyers can compare Ford vehicles with competitors’ offerings and get an estimated value for a trade-in if that is part of the deal.

Manufacturers’ suggested retail prices and destination charges for competitors’ vehicles will also be available.

“The real power of the Internet is not the technology itself, but its ability to improve the level of service, convenience and satisfaction delivered to the consumer,” Ford president Alain Batty said.

The on-line service includes 2001 vehicles, and vehicles from the 2002 model year will be added when they go on sale this month.

Staff


Brought to you by WikiFranchise.org

Risks: Internet sales cannibalization, Canada, 20010907 Ford to

Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License