These outstanding McDonald’s Canada franchisees

JOHN LESSIF of Tillsonburg, Ontario, is the Canadian Golden Arch winner this year. A partner and agent of change within the operator community for 20 years, John has grown his market to 4 restaurants.

The Globe and Mail
April 20, 2000

McDonald’s Canada
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Wayne Gretzky presents the top Canadian awards to four Canadian McDonald’s franchisees. Pictured with Wayne, from left to right, are: Paul Rose, Clarke Buskard, John Lessif, and Jacques Auger.

McDonald’s Restaurants of Canada Salutes

These Outstanding Franchisees
It is our great pleasure to introduce the following individuals as outstanding members of the McDonald’s Restaurant of Canada family. NHL hockey legend, Canada’s own Wayne Gretzky, personally handed out the awards to these recipients at the Canadian awards banquet on April 17, 2000, in Orlando, Florida, during the McDonald’s World Wide Conference, held every two years.

The Golden Arch Award
A select group of 26 individuals from around the world – representing less than 1% of the entire McDonald’s system – received the Golden Arch Award, the highest recognition for McDonald’s franchisees. This prestigious award is presented to owner/operators who stand out for their leadership and consistent contribution. JOHN LESSIF of Tillsonburg, Ontario, is the Canadian Golden Arch winner this year.

A partner and agent of change within the operator community for 20 years, John has grown his market to 4 restaurants. Known for challenging the status quo in order to make things better, John was instrumental, as COPNAD chairman, in pulling the regional franchise committees together across Canada. As chairperson of the Insurance Committee, he has saved thousands of dollars for operators country-wide through various initiatives and programs. John serves on the board of Ronald McDonald Children’s Charities of Canada (RMCC), has served on the board of the Ronald McDonald House in London, Ontario, and is active in many local charity and business initiatives.

The Ronald Award
The Ronald Award is presented to the owner/operator in each Canadian region who has excelled in the areas of advertising, promotion and/or public relations. The three Canadian recipients were:

JACQUES AUGER, Quebec City, Quebec – Jacques joined the McDonald’s family in 1977 and today owns/operates 6 restaurants. A great ambassador for McDonald’s and a well-respected businessman in the Quebec area, he is very involved in restaurant operations, the community and franchise committees, and is president of the Ronald McDonald House in Quebec City.

CLARKE BUSKARD, Moncton, New Brunswick – A pioneer in rebuilding restaurants and implementing local promotions, Clarke is recognized for improving market share and currently owns/operates 8 restaurants. He provides fast service and excellent food in clean surroundings, and has shown true community spirit through sponsorship of, and personal involvement in, local sports organizations.

PAUL ROSE, Maple Ridge, British Columbia – Owner/operator of 6 restaurants, Paul has earned a reputation over the past 22 years for taking the lead in supporting company initiatives, and for running a market in BC’s Lower Mainland that is well staffed and offers excellent quality and customer service. A high profile community leader and sponsor of several organizations, Paul recently purchased a van for local Ronald McDonald Shows and community teams participating in local events.


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