Franchise rip-offs

Since 1971, the Ontario government has promised laws that would curb flagrant abuses by franchisers, yet there are more than 5,000 new lawsuits filed in the franchise industry each year. What happened to the 24 Just Desserts franchisees who invested more than $6.7-million in their stores? Fraud artists will continue to wreak havoc until effective laws are passed.

The Globe and Mail
December 10, 1999

Franchise rip-offs
Les Stewart

We have little sympathy for Jeffrey Givens, the creator and franchisor of the Just Desserts café system. Reporter Peter Cheney does a thorough job of chronicling the depravity that came form his irresponsible use of his wealth (Dec. 8).

Let’s not forget that Mr. Given’s cocaine-fuelled lifestyle was made possible by his having almost unfettered control of other people’s money. Since 1971, the Ontario government has promised laws that would curb flagrant abuses by franchisers, yet there are more than 5,000 new lawsuits filed in the franchise industry each year. What happened to the 24 Just Desserts franchisees who invested more than $6.7-million in their stores?

Fraud artists will continue to wreak havoc until effective laws are passed.

Les Stewart
Canadian Alliance of Franchise Operators
Midhurst, Ontario


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