Mission Statement, Canadian Alliance of Franchise Operators

Create a stand-alone database that would quantify what the outcome was for each franchisee, by trade-mark system, Standard Industrial Code, by territory, now and over time. Create industry benchmarks (eg. rates of transfer, abandonment, termination).

The INFO Franchise Newsletter
October 1, 1998

CAFO Mission Statement
Les Stewart

Canadian%20Alliance%20of%20Franchise%20Operators%20Les%20Stewart.jpg

The Canadian Association of Franchise Operators (P.O. Box 310, Midhurst, ON, L0L 1X0, Tel: (705) 737-4635, Fax: (705) 737-4950, E-Mail: ac.ocitapmys|trawetsl#ac.ocitapmys|trawetsl) has released its mission statement:

To: improve the equity within the franchise industry, be recognized as the definitive franchisee voice in Canada, and promote responsible and enforceable government regulations.

EDUCATION
Provide a forum for the free exchange of ideas regarding franchising. Link and support academic research into the Canadian franchise sector. Inform and encourage responsible practice by the legislative, media, banking, franchisor and franchisee communities. Provide knowledgeable speakers, seminars, publish newsletters, press releases.

FRANCHISE INDUSTRY REGISTRY
Create a stand-alone database that would quantify what the outcome was for each franchisee, by trade-mark system, Standard Industrial Code, by territory, now and over time. Create industry benchmarks (eg. rates of transfer, abandonment, termination). Use database for periodic research such as Franchisee Satisfaction Surveys. Basis for working toward a quality measurement tool (eg. ISO 9000, quality assurance, peer review).

ADVOCACY
Provide stakeholders, Canadian Franchise Association, operators, former-operators, legislators, lending institutions, franchisors and interested parties with positive models for franchise practice in Canada. Assist members with the efficient use of specialists (accountants, lawyers, consultants). Provide advice in the tactical methods to implement business plan. Development of a “Franchisee Friendly” award and/or “branding” a designation for franchisors (eg. “unknown, bronze, silver, gold”).

RESEARCH
Assist with the development of a franchise industry registry (ie. by franchisee and franchisor (by territory, system, entry and exit data (termination/ transfer/ independence), over time). Analyze trends. Internet workshops, lectures, debates, chat rooms. Monitor foreign research (ie, US Small Business Administration, American Franchisee Association). Document the economic scope of franchising.

LEGISLATION
Target provincial and federal decision makers to further the aims of franchisee equity. Promote franchisee viewpoint to newspaper journalists and existing non-governmental agencies.

MEMBERSHIP SERVICES
Evaluate buying alliances, referral networks, access to governmental services, paid consultancy services. Creation of expert franchisee friendly witnesses for legal advocacy.

CANADIAN CENTRE FOR FRANCHISE EXCELLENCE
Assist with creation of an academic resource centre to co-ordinate and foster primary research into the franchise industry. Similar to the National Centre for Management Research and Development (NCMRD) located at the University of Western Ontario. Evaluate the creation of an ISM-run franchisor quality rating system (similar to hospital accreditation, ISO quality standards, other models where warranted).


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Risks: Canadian Alliance of Franchise Operators, CAFO, Register franchisees and franchisors, Academic research, Access to knowledge is a right, Buying co-operatives, Appropriate franchise law, Hope, Restoring investor confidence, Low investor confidence, Attempts to rehabilitate image, Canada, 19981001 CAFO Mission

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