Franchise figures

Owning a franchise isn’t an automatic ticket to wealth and happiness…were less enthusiastic when asked if they would buy the same franchise again. Only 65 per cent of franchisees said they would do so, and of those who wouldn’t, only 43 per cent would consider buying a different franchise.

The Globe and Mail
March 23, 1998

Franchise figures

Owning a franchise isn’t an automatic ticket to wealth and happiness.

In a survey of 1,001 U.S. franchisees for the International Franchise Association (IFA), 92 per cent of respondents said they were either very successful or somewhat successful. And 83 per cent were satisfied or more satisfied compared with their previous line of work.

But they were less enthusiastic when asked if they would buy the same franchise again. Only 65 per cent of franchisees said they would do so, and of those who wouldn’t, only 43 per cent would consider buying a different franchise.

Critics of the IFA contend the association’s study presents a picture that is too rosy because it doesn’t include failed operators. The survey “says nothing about how a newcomer would do,” Timothy Bates, an economist at Wayne State University in Detroit, told The Wall Street Journal.


Risks: Academic research, Professor Timothy M. Bates, Survivability (franchisee and franchisor), International Franchise Association, IFA, Success rate, Timothy Bates’ study, Academic scorn, Don’t buy any franchise, Would you do it over again?, Universities are in the business of pursuing objective truth, Universities provide unbiased expert knowledge and pursue objective truth, United States, 19980323 Franchise figures

Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License